网站站内seo优化的几个技巧
We talk about SEO optimization often talked about, content is king, external links for the emperor, in the station optimization when it comes to SEO, a lot of people come very naturally think of original content update, so in addition to the renewal of the original article, site optimization and some what need to pay attention to and perfect? Marketing type website construction Xiaobian want to talk about in the station optimization some matters need attention today.
1、外部引用的方式调用javascript和css
External reference method call JavaScript and CSS
蜘蛛爬行页面,太多的js和css代码是蜘蛛不喜欢的,在真正网站内容html文章中加入太多其它代**严重影响蜘蛛爬行速率,影响搜索引擎收录该页面。所以采用外部引用的方式调用js和css是非常不错的解决方式。建议如果不是必须采用花哨的网站样式,竟可能让网站简洁大方,这样对于用户和搜索引擎来说都是比较好的。
Spiders crawl page, too much JS and CSS code are spiders don't like, adding too many other generation * * seriously affect the spider crawling rate in the real web content in the HTML article, affect the search engine included the page. So using external reference method call JS and CSS is a very good way. If not must use fancy website style, he may let site is concise and easy, this is quite good for users and search engines.
2、清晰的导航是网站被良好收录的关键
Clear navigation is the key site was good collection of
蜘蛛爬行网站首先是爬到网站的首页,然后会通过网站建设导航浏览整个网站,一个清晰的合理的网站导航结构可以非常有效的引导蜘蛛爬行到网站每个角落。网站导航要竟可能采用扁平树状结构,让每个文章页面到网站首页的点击距离竟可能短。如果不是太大的网站,比如企业站,个人博客,尽可能将将新文章直接放在首页,这样可以有效的提升新文章收录的几率。网站导航采用html链接制作,切记不要使用图片链接,flash导航等蜘蛛无法爬行的链接方式,虽然好看,但是会导致网站成为蜘蛛陷阱。
The spider crawling website first climb to the site's home page, and then browse the site through the construction site navigation, a clear and reasonable website navigation structure can be very effective to guide the spider crawling to the site every corner. Web site navigation to actually may be using a flat tree structure, let each page to a web page click distance should be short. If it's not too big website, such as enterprise station, personal blog, as far as possible the new article placed directly on the home page, this can effectively enhance the probability of new included. Site navigation using HTML links, remember not to use the picture link, flash navigation and spiders can't crawl links, although the good-looking, but cause the site to become spider trap.
3、url要设计得更加合理
URL to design more reasonable
太长的动态url比如qq空间的url是非常不利于蜘蛛抓取页面的。让url简洁明了也是seo需要注意的地方,在url中添加关键词可以有效地提高关键词排名,如果是中文关键词,你的url中无法添加汉字,添加相应的拼音是无法提高关键词排名,不过从用户体验角度看,这种做法还是值得提倡的。
Dynamic URL is too long for QQ space URL is very not good for spiders crawl page. Let URL concise SEO also need to pay attention to place, add keywords in the URL can effectively improve the keywords ranking, if the Chinese words, Chinese characters can not add your URL, and add the corresponding pinyin is not to improve the keywords ranking, but from the user experience point of view, this kind of practice is worth to advocate.
4、图片alt属性
The alt attribute of an image.
虽然蜘蛛无法识别图片,但是蜘蛛是可以抓取图片alt属性的,确保网站所有图片的alt属性都和网站主题竟可能相关。竟可能做到所有图片的alt属性符合w3c标准。
5、避免网站过多的重复内容
Avoid duplicate content site too much
同样的文章不要出现在多个不同url,太多的重复内容是搜索引擎不喜爱的。轻者剔除重复内容,重者导致网站被降权。
The same articles do not appear in a number of different URL, duplicate content too many search engines don't like. The light eliminating duplicate content, even lead to site is down right.
6、做好首选域
Do the preferred domain
首选域的意思很简单,比如你在百度中site:你的域名,结果收录中有的页面是带www的,而又的页面是不带www的,这个就是首选域没有确定好,会导致网站权重没有集中。方式很简单,网站代码中需要出现域名的地方都采用绝对地址,意思就是将你的域名写完整,比如全部采用带www的方式。让蜘蛛爬行你的网站的时候知道你的网站的域名都是这样的格式。
The first domain is very simple, such as your site in Baidu: your domain name, the page is included in some with WWW, and the page is not with the WWW, this is the first domain is not determined, will cause the website weight not concentrate. Method is very simple, need a domain name website code in place using the absolute address, meaning that your name is complete, such as using www method. Time to let the spider crawling to your site to know your site domain name is such a format.
7、合理的布置站内锚文本
Reasonable layout in the station anchor text
站内锚文本是网站关键词排名的重中之重,文章中第一次出现目标关键词的时候做一个锚文本指向首页,可以有效的提升网站首页的权重,也可以提升网站首页该目标关键词的排名。同样做好文章和文章之间的定向锚文本可以有效的提升网站内页的权重和关键词排名。合理的版块和版块文章和文章之间的相关锚文本是网站内部权重合理分配,有效提升的重要途径。
In the station anchor text is the priority among priorities site keywords ranking, the first appearance of target words when do a anchor text point to the home page, the weight can effectively improve the web page, but also can improve the website home page the target keywords ranking. Also make directional anchor text between the articles and articles can effectively improve the site the weight of the inside pages and keywords ranking. Correlation between anchor text reasonable section and section of articles and articles is a reasonable distribution of internal web site weight, an effective way of promotion.
8、恰当的将关键词写入tilte,关键词,描述,文章内容之中
The right keywords will write Tilte, keywords, description, the article content.
网站关键词的密度竟可能在百分之二到百分之八之间,在网站tilte,关键词,描述,以及文章内容中合理的出现关键词可以有效的提升该关键词排名。
Website keyword density was possible in two percent to eight percent between, on the web site Tilte, key words, description, and the contents of the article appears reasonable keywords can effectively improve the keywords ranking.
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