北京网站建设的整体风格及其创意设计是站长们最希望掌握，也是最难以学习的。难就难在没有一个固定的程式可以参照和模仿。给你一个主题，任何两人都不可能设计出完全一样的网站。当我们说："这个站点很cool，很有个性！"那么，是什么让你觉得很cool呢？它到底和一般的网站有什么区别呢？本文试图用最简明的语言来说明：
Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain:

1.风格是什么，如何树立网站风格？
1 style is what, how to set up the website style?

2.创意是什么，如何产生创意？
2 creative is what, how to generate creative ideas?

风格(style)是抽象的。是指站点的整体形象给浏览者的综合感受。
Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

这个“整体形象”包括站点的CI（标志，色彩，字体，标语），版面布局，浏览方式，交互性，文字，语气，内容价值，存在意义，站点荣誉等等诸多因素。举个例子：我们觉得网易是平易近人的，迪斯尼是生动活泼的，IBM是专业严肃的。这些都是网站给人们留下的不同感受。
The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

风格是独特的，是站点不同与其他网站的地方。或者色彩，或者技术，或者是交互方式，能让浏览者明确分辨出这是你的网站独有的。
Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

风格是有人性的。通过网站的外表，内容，文字，交流可以概括出一个站点的个性，情绪。是温文儒雅，是执著热情，是活泼易变,是放任不羁。象诗词中的“豪放派”和“婉约派”，你可以用人的性格来比喻站点。
The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有风格的网站与普通网站的区别在于：普通网站你看到的只是堆砌在一起的信息，你只能用理性的感受来描述，比如信息量大小，浏览速度快慢。但你浏览过有风格的网站后你能有更深一层的感性认识，比如站点有品位，和蔼可亲，是老师，是朋友。
Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在明确自己的网站印象后，开始努力建立和加强这种印象。
clear their own websites impression after, began to build and strengthen that impression.

经过第二步印象后，你需要进一步找出其中最有特色特点的东西，就是最能体现网站风格的东西。并以它作为网站的特色加以重点强化，宣传。例如：再次审查网站名称，域名，栏目名称是否符合这种个性，是否易记。审查网站标准色彩是否容易联想到这种特色，是否能体现网站的性格等等。具体的做法，没有定式。我这里提供一些参考：
After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.将你的标志logo,尽可能的出现在每个页面上。或者页眉，或者页脚，或则背景。
1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突出你的标准色彩。文字的链接色彩，图片的主色彩，背景色，边框等色彩尽量使用与标准色彩一致的色彩。
The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突出你的标准字体。在关键的标题，菜单，图片里使用统一的标准字体。
The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一条朗朗上口宣传标语。把它做在你的banner里，或者放在醒目的位置，告诉大家你的网站的特色是...
4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.使用统一的语气和人称。即使是多个人合作维护，也要让读者觉得是同一个人写的。
5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.使用统一的图片处理效果。比如，阴影效果的方向，厚度，模糊度都必须一样。
6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.创造一个你的站点特有的符号或图标。比如在一句链接前的一个点，可以使用,.。☆※○◇□△→（区位码里自己参看）等等。虽然很简单的一个变化，却给人与众不同的感觉，(为什么我没有想到呢？)
7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a simple change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自己设计的花边，线条，点
With 8 of their own design lace, line, point

9.展示你网站的荣誉和成功作品。
The 9 show your honor and successful work.

10.告诉网友关于你的真实的故事和想法。
10 tell friends about your true stories and ideas.

风格的形成不是一次定位的，你可以在实践中不断强化，调整，修饰，直到有一天，网友们写信告诉你："我喜欢你的站点，因为它很有风格！"创意(idea)是网站生存的关键。这一点相信大家都已经认同。然而作为网页设计师，最苦恼的就是没有好的创意来源。
Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

注意，这里说的创意是指站点的整体创意，(因为这个创意而产生这个站点，或者相同的内容，推出的创意不同),网页的平面设计创意我将在后面的版面布局窍门里介绍。
Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

创意到底是什么，如何产生创意呢？
Creative is what, how to generate creative ideas?

创意是引人入胜，精彩万分，出奇不意的；创意是捕捉出来的点子，是创作出来的奇招....这些讲法都说出了创意的一些特点，实质上，创意是传达信息的一种特别方式。
Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

比如Webdesigner(网页设计师)，我们将其中的E字母大写一下: wEbdEsigEr，感觉怎么样，这其实就是一种创意！
For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

创意并不是天才者的灵感，而是思考的结果。根据美国广告学教授詹姆斯的研究，创意思考的过程分五阶段：
Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.准备期--研究所搜集的资料，根据旧经验，启发新创意；
1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--将资料咀嚼消化，使意识自由发展，任意结合；
2 incubation period - data of mastication and digestion, making sense of free development, any combination of;

3.启示期--意识发展并结合，产生创意；
3 - consciousness development and the combination of inspiration, creativity;

4.验证期--将产生的创意讨论修正；
4 validation period -- will produce creative discussion;

5.形成期--设计制作网页，将创意具体化。创意是将现有的要素重新组合。
5 - Design webpage, creative concrete. Creativity is the current element reset.

比如，网络与电话结合，产生IP电话。从这一点上出发，任何人，包括你和我，都可以创造出不同凡响的创意。而且，资料越丰富，越容易产生创意。就好比万花筒，筒内的玻璃片越多，所呈现的图案越多。你如果有心可以发现，网络上的最多的创意来自与现实生活的结合(或者虚拟现实)，例如在线书店，电子社区，在线拍卖。你是否想到了一种更好的创意呢？
For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

创意思考的途径最常用的是联想，这里提供了网站创意的25种联想线索：
Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它颠倒 2.把它缩小 3.把颜色换一下 4.使它更长 5.使它闪动 6.把它放进音乐里 7.结合文字音乐图画 8.使它成为年轻的9.使它重复 10.使它变成立体 11.参加竞赛 12.参加打赌 13.变更一部分 14.分裂它 15.使它罗曼蒂克 16.使它速度加快 17.增加香味 18.使它看起来流行 19.使它对称 20.将它向儿童诉求 21.价格更低 22.给它起个绰号 23.把它打包 24.免费提供 25.以上各项延伸组合
1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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