一、 明确建立网站的目标和用户需求(Clearly the goal of building a website and customers)

Web站点的设计（北京网站建设）是介绍企业、介绍产品和服务、体现企业发展战略的重要途径，更是当前乃至未来的企业进行电子商务的必须途径之一。因此我们必须明确设计站点的目的和用户需求，从而做出切实可行的设计计划。我们会根据客户的需求、市场的状况、企业自身的情况等进行综合分析，以“用户体验”为中心，而不是以“美术”为中心进行设计规划。
The design of the Web site (Beijing website construction) is an introduction to the enterprise, introduction of products and services, reflect the enterprise development strategy important way, but also the current and future enterprise electronic commerce must one way. So we must be clear about the design of purpose and user demand site, so as to make practical design plan. We can according to the customer demand, market conditions, the enterprise itself the condition of analysis, with "user experience" as the center, and not with "the fine arts" as the center to carry on the design plan.

在设计规划时我们会考虑：
In the design, planning, we will consider:

建设网站的目的是什么？
What is the purpose of building site?

为谁提供服务和产品？
For who provides services and products?

企业能提供什么样的产品和服务？
Enterprise can provide what kind of products and services?

网站的目的客户和受众的特点是什么？
The purpose of the website customers and the characteristics of the audience is?

企业产品和服务适合什么样的表现方式（页面风格和功能设计）？
Enterprise products and services for what kind of expression (page style and function design)?

二、网页设计总体方案主题鲜明(The overall design of web page design theme)

在目标明确的基础上，完成网站的构思创意即总体设计方案。对网站的整体UEO风格和特色作出定位，规划网站的组织结构。
In the clear goal, and on the basis of the idea of the creative namely complete web site overall design scheme. The whole of the website UEO styles and characteristics make positioning, planning the organizational structure of the website.

Web站点应针对所服务对象的不同而具有不同的形式。有些站点只提供简洁文本信息；有些则采用多种特效乃至动画的的页面布置，甚至可以下载声音和录像片段。好的Web站点把图形表现手法和有效的组织与通信结合起来。
Web sites should be the target of service for different and have different forms. Some sites only provides simple text information; Some are using a variety of special effects and animation of the page layout, even can download audio and video clips. Good Web site the graphics expression and effective organization and communication together.

为了做到主题鲜明突出，要点明确，我们将按照客户的要求，以简单明确的语言和画面体现站点的主题；正确表达应该传递的特点。充分利用已有信息，如客户手册．公共关系文档．技术手册和数据库等。
In order to do theme is outstanding, points clear, we will be in accordance with the customer requirements, in simple language and reflect the theme of the picture site; Express correctly should transfer characteristics. Make full use of the existing information, such as customers manual. Public relations document. Technical manuals and database, etc.

三、网站的版式设计(The website format design)

网页设计作为一种视觉语言，特别讲究编排和布局，虽然主页的设计不等同于平面设计，但它们有许多相近之处。版式设计通过文字图形的空间组合，表达出和谐与美。多页面站点页面的编排设计要求把页面之间的有机联系反映出来，特别要处理好页面之间和页面内的秩序与内容的关系。为了达到最佳的视觉表现效果，我们将反复推敲整体布局的合理性，使浏览者有一个流畅的视觉体验。
Web design as a visual language, particularly exquisite layout and layout, although the homepage design does not equate to graphic design, but they have many similar place. Format design through the text graphic space combination, expresses the harmonious and beautiful. More pages web page of layout design requirements between the page of the reflected organic connection, especially to handle between pages and within the page order and contents of the relationship. In order to achieve the best visual effect, we will be repeated deliberate the rationality of the overall layout, that your visitors have a smooth visual experience.

四、色彩在网页设计中的作用(Color in the web design in the role)

色彩是艺术表现的要素之一。在网页设计中，我们的设计师根据和谐、均衡和重点突出的原则，将不同的色彩进行组合．搭配来构成美丽的页面。 根据色彩对人们心理的影响，合理地加以运用。如果您的企业有CIS（企业形象识别系统），我们将按照其中的VI进行色彩运用。
Colour is one of the key elements of artistic expression. In web design, our designers according to the harmonious and balanced and highlight the principle, will be different colour combined. Collocation to make a beautiful page. According to colour psychology influence on people, reasonable to use. If your enterprise have CIS (enterprise image recognition system), we will be in accordance with the one of the VI color use.

五、网页设计形式与内容相统一(Web design form and content are unified)

为了将丰富的意义和多样的形式组织成统一的页面结构，形式语言必须符合页面的内容，体现内容的丰富含义。
In order to will be rich meaning and forms into unified organization of the page structure, form language must comply with the content of a web page, reflect the rich content of meaning.

灵活运用对比与调和、对称与平衡、节奏与韵律以及留白等手段，通过空间、文字、图形之间的相互关系建立整体的均衡状态，产生和谐的美感。如对称原则在页面设计中， 它的均衡有时会使页面显得呆板，但如果加入一些富有动感的文字、图案，或采用夸张的手法来表现内容往往会达到比较好的效果。 点、线、面作为视觉语言中的基本元素，巧妙地互相穿插、互相衬托、互相补充构成最佳的页面效果，充分表达完美的设计意境。
Flexible using of contrast and harmonic, symmetry and balance, rhythm and cadence and stay white, and other means to through the space text, graphics, the relationship between the create the balance state, produce the harmonious aesthetic feeling. Such as symmetrical in principle in web design, it sometimes makes the page of the equilibrium is dull, but if add some rich move feeling words, design, or using exaggerated technique to content often performance will reach the good effect. Dot, line, face as a visual language of the basic elements, cleverly into each other, foil each other, mutual complement make optimal page effect, full expression of perfect design artistic conception.

六、三维空间的构成和虚拟现实(The three dimensional space structure and virtual reality)

网络上的三维空间是一个假想空间，这种空间关系需借助动静变化．图像的比例关系等空间因素表现出来。 在页面中，图片、文字位置前后叠压，或页面位置变化所产生的视觉效果都各不相同。通过图片、文字前后叠压所构成的空间层次不太适合网页设计，根据现有浏览器的特点，网页设计适合比较规范、简明的页面，尽管这种叠压排列能产生强节奏的空间层次，视觉效果强烈。 网页上常见的是页面上、下、左、右、中位置所产生的空间关系，以及疏密的位置关系所产生的空间层次，这两种位置关系使产生的空间层次富有弹性，同时也让人产生轻松或紧迫的心理感受。 现在，人们已不满足于HTML语言编制的二维Web页面，三维世界的诱惑开始吸引更多的人，虚拟现实要在Web网上展示其迷人的风采，于是VRML语言出现了。VRML是一种面向对象的语言，它类似Web超级链接所使用的HTML语言，也是一种基于文本的语言，并可以运行在多种平台之上，只不过能够更多地为虚拟现实环境服务。
The network of three dimensional space is an imaginary space, this kind of space relation with action to change. The image of the proportion of the relationship between show space factor. The page, pictures, text position before and after the overlying, or the position variation of the page produced by visual effects are different from each other. Through the picture, writing a space before and after the overlying layers are not suitable for web design, according to the characteristics of the existing browser, web design suitable for is more normative, concise page, although the overlying arrangement can produce strong pace of dimensional administrative levels, visual effect is strong. The web page of the common is up, down, left, right, produced by the position of the space relation, and the density of the position relations resulting from the dimensional administrative levels, the two position to create space level elastic, also let a person produce relaxed or pressing psychological feeling. Now, people have not satisfied to HTML language of the Web page of 2 d, 3 d world of temptation began to attract more people, virtual reality to in Web show the charming style of online, so VRML language appeared. VRML is an object-oriented language, similar to the use of Web hyperlink HTML language, is also a kind of based on text language, and it can run in a variety of platform on, just can more for virtual reality and environmental services.

七、网页设计中多媒体功能的利用(In web design the use of multimedia function)

网络资源的优势之一是多媒体功能。要吸引浏览者注意力，网页的内容可以用三维动画、FLASH等来表现。但要由于网络带宽的限制，在使用多媒体的形式表现网页的内容时不得不考虑客户端的传输速度。
One of the advantages of network resources is multimedia function. To attract visitors attention, the contents of the website can use the three dimensional animation, FLASH, etc to performance. But as the network bandwidth limits, in the form of using the multimedia performance when the contents of the website has to consider the client transmission speed.

八、结构清晰并且便于使用。(Structure is clear and easy to use.)

如果人们看不懂或很难看懂您的网站，那么，他如何了解你的企业和服务呢？使用一些醒目的标题或文字来突出您的产品与服务。并且即使您拥有最棒的产品，如果客户从您的网站上不清楚您在介绍什么或不清楚如何受益的话，他们是不会喜欢您的网站的，这就是网页设计的失败。
If people can't understand or very hard to understand your web site, how, then, does he know your enterprise and services? Use some eye-catching headlines or text to highlight your products and services. And even if you have the best product, if the customer from your website not clear you in introduces what or not clear how to benefit from it, they are not like your website, this is the failure of the web page design.

九、导向清晰。(Clear direction.)

网页设计中导航使用超文本链接或图片链接，使人们能够在您的网站上自由前进或后退，而不会让他们使用浏览器上的前进或后退。我们在所有的图片上使用“ALT”标识符注明图片名称或解释，以便那些不愿意自动加载图片的观众能够了解图片的含义。
Web design navigation use hypertext links or images, to enable people to your web site free forward or backward, and won't let them use the browser on the forward or backward. We in the image of the all use "ALT" identifier note the name or explanation, so that those who do not want to automatic loading the images can understand the audience the meaning of picture.

十、快速的下载时间。(Fast download time.)

很多的浏览者不会进入需要等待5分钟下载时间才能进入的网站(SEO)，在互联网上30秒的等待时间与我们平常10分钟等待时间的感觉相同。因此，我们会建议您在网页设计中尽量避免使用过多的图片及体积过大的图片。我们通常会与客户合作，将主要页面的容量控制在50K以内，平均30K左右，确保普通浏览者页面等待时间不超过10秒。
Many people don't go into a need to wait for 5 minutes to download time to enter the website (SEO), on the Internet 30 seconds of waiting time and our everyday 10 minutes of waiting time, feel the same. Therefore, we will advise you to web design to avoid the excessive use of pictures and volume big picture. We usually work with our customers, the capacity of the main page control in 50 K less than, average 30 K or so, make sure your visitors waiting time not ordinary page more than 10 seconds.

十一、非图形的内容。(The graphic content.)

我们在必要时适当使用动态“Gif”图片，为减少动画容量，应用巧妙设计的Java动画可以用很小的容量使图形或文字产生动态的效果。但是，由于在互联网浏览的大多是一些寻找信息的人们，我们仍然建议您要确定您的网站将为他们提供的是有价值的内容，而不是过度的装饰。
We in the necessary appropriate use of dynamic "Gif" pictures, to reduce animation capacity, application of Java animation clever design can use small capacity enable graphic or text generation dynamic effect. But, as in most of the Internet browsing is some of the people looking for information, we still recommend that you want to make sure your site will provide them is valuable content, not excessive decoration.

十二、方便的反馈及订购程序。(Convenient feedback and ordering procedures.)

让客户明确您所能提供的产品或服务并让他们非常方便地订购是您获得成功的重要因素。如果客户在您的网站上产生了购买产品或服务的欲望，您是否能够让他们尽快实现吗？是在线还是离线？
Let the customer has specifically you can provide products or services and let them very convenient to the success of your order is an important factor. If the customer on your web site to give to the purchase of products or services desire, whether you can make them as quickly as possible? Is online or offline?

十三、网站测试和改进(Web site test and improve)

测试实际上是模拟用户询问网站的过程，用以发现问题并改进网页设计。我们通常与用户共同安排网站测试。
The test is actually ask the process of simulation users web site to find problems and improving web design. We usually arrange test site together with the users.

十四、内容更新与沟通(Updated content and communication)

企业Web站点建立后，要不断更新网页内容。站点信息的不断更新，让浏览者了解企业的发展动态和网上职务等，同时也会帮助企业建立良好的好象。 在企业的Web站点上，要认真回复用户的电子邮件和传统的联系方式如信件．电话垂询和传真，做到有问必答。最好将用户的用意进行分类，如售前一般了解．售后服务等，由相关部门处理，使网站访问者感受到企业的真实存在并由此产生信任感。 注意不要许诺你实现不了的东西，在你真正有能力处理回复之前，不要恳求用户输入信息或罗列一大堆自己不能及时答复的电话号码。 如果要求访问者自愿提供其个人信息，应公布并认真履行个人隐私保承诺。
Enterprise Web site is built, have to update Web content. Site information update ceaselessly, let your visitors understand enterprise's development and online position and so on, at the same time also will help enterprises to establish a good good elephant. In the enterprise Web site, want to reply earnestly user E-mail and the traditional contact way such as letters. Call us and fax, do answer their questions. The purpose of the best user classification, such as pre-sale general understanding. Such as after service, by related departments processing, make the web site visitors feel the real existence of the enterprise and the resulting trust. Don't promise you to pay attention to the things, when you actually have the ability to deal with before reply, not begged user input information or lists a bunch of his not timely answer telephone number. If required visitors voluntary his personal information, and shall publish and earnestly implement the personal privacy promise.
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