随着宽带越来越普及，上网的用户越来越多，喜欢建站的站长也越来越多，毕竟建立一个个人网站建设成本很低，域名、空间加在一年也就是几百元，但是如何从成千万个人网站中脱颖而出，网站内容定位至关重要。
As broadband grows more popular, more and more Internet users, like the establishment of the webmaster more and more, after all, to establish a personal website cost is low, domain name, space and in a year is a few hundred, but how to ChengQianWan personal website to the fore, website content location is very important.

1、同类型网站对比：确定一个网站定位后，就可以根据自己网站的关键字去搜索引擎查一下，同类的网站有哪些，网站规模如何，假如你能真的想到一个大家需要而尚没有人做的方向，那十分恭喜你，成功的机率就大了很多。当然，不是说现在有很多同类型的网站我就不做了，只要你能提供用户真正需要的内容，做出特色和差异，还是有很大希望的。
The same type website contrast: identify a website localization, can according to their own web site keywords to search engine check, the same site what, the website scale how, if you can really think of a everybody needs and no one is the direction, that is quite congratulations you, the probability of success is a great many. Of course, not to say that now has a lot of the same type of web site, I won't do it, if you can provide the user really need content, do the special features and differences, there are still great hope.

2、可行性：虽然建立一个个人网站成本很低，但是我们这里还是要分析一下网站建立的可行性，包括技术和内容后期更新问题，毕竟资金不是问题，但是如果建立一个小型门户网站，我想靠单个人是不现实的，我劝你还是放弃，最好做好市场调查后再入手。对于个人站长来说，需求资金影响不大，主要就是技术，如果不懂程序和美工，我想还是放弃为好,当然,不排除有人愿意出钱请别人实现,毕竟有钱能使鬼推磨。
Feasibility: although build a personal website cost is low, but we here or have to analyse the feasibility of the web site set up, including technology and content late update. After all, money is not the problem, but if set up a small web portal, I want to rely on a single person is not the reality, I advise you to give up or, better make market survey of again. For individual webmaster, it needs money the impact is not big, main is a technology, if do not know a program and artists, I want to give up or for good, of course, do not eliminate someone willing to pay please people realize, after all money makes the mare go.

3、如何赢利：对于个人站长而言，如何盈利才是根本问题，金融危机下，个人网站盈利模式很单一，无非也就那么几种，GGAD，广告联盟，错新网，但是对于一个想发展壮大的网站，明显远远不够，如果网站定位明确，却找不到好的赢利模式，就直接限定了网站的发展前景。
How to profit: for individual adsense speaking, how to profit is the basic problem, the financial crisis, the personal website profit model is a single, but also so a few kinds, GGAD, advertising alliance, the wrong one, but for a want to development and expansion of the website, obviously not enough if the website localization clear, but couldn't find a good profit model, is direct limit the website development prospects.

4、内容独特：定位网站的时候，首先要了解这个网站定位在什么层次上，正确了解为什么类型的用户服务，内容必须是指定到这些用户的需求，只有真正确定用户需要什么，才能向用户提供真正有价值的内容，吸引用户二次访问，只有这样的网站才容易成功。
Unique content in the location of the web site, they first need to know that the website localization in what level, correctly understand why type of customer service, the content must be assigned to the needs of the users, the only real users need to determine what, can provide real valuable content, attract users second visit, the only way to the site just easy to success.

网站定位就是决定网站内容的方向，方向错误可能产生失败，求大求全的网站对于中小站长而言，不太现实，毕竟要维护这样一个大网站需要太多的编辑人员、信息资源、技术支持，推广和营销等等。方向错误的更大成本是人力、财力、物力等资源的浪费，即使付出了很多劳动，也难以获得回报。
Website localization is to determine the content of the direction, the direction errors failure, pursuing big web site for small and medium-sized adsense jellyfish concerned, not very realistic, after all to maintain such a large web sites need too many editors, information resources, technical support, promotion and marketing, and so on. The wrong way bigger cost is human, financial and material resources and other waste of resources, even putting a lot of labor, also hard to get in return.
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